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Providence Health & Services AVP of Marketing- Credit Union in Milwaukie, Oregon


Providence is calling a AVP of Marketing - Credit Union (1.0 FTE, Days) to Credit Union Admin Office in Milwaukie, OR

We are seeking a AVP of Marketing - Credit Union that will develop, directs, and execute the Credit Union's Marketing plans and programs, direct the development and enhancement of products, services, and delivery channels. These include, but are not limited to, advertising, public relations and social media efforts, business development, management of marketing related vendors and contracts, Internet website management, quality programs, survey research, market research, member behavior analysis, planning, and budgeting.

Develop, implement, and monitor department goals, objectives and strategies through a logical course of establishing, reviewing and budgeting resources to meet the Credit Union's needs.

Participate on the management team and ALCO by contributing ideas and concerns.

Assist by participating in the strategic vision of the department and credit union.

In this position you will have the following responsibilities:

  • Oversee the development, execution and proper use of our brand identity, ensuring a positive and consistent image for the Credit Union.

  • Oversee the development and execution of the Credit Union’s website, email marketing and social media sites, ensuring that these channels are used effectively to generate business and that all content is accurate, functional and reflects our positive brand image.

  • Direct other marketing research necessary to gain input regarding member needs, product development, technological needs, quality service standards, and competitive analysis.

  • Manage Marketing staff, provides direction, organization information and feedback, and evaluates employee performance on a regular basis. Recruits, hires, and develops staff within department.

  • Monitor and manage efficiency and effectiveness of department activities.

  • Plan, organize, and control all activities of the department.

  • Develo department goals, objectives, and systems.

  • Utilize our core system and third party software to analyze member and industry data to develop plans and strategies.

  • Prepare and maintain annual budgets for marketing campaigns, events, premiums, donations, community events and all other marketing related expenses.

  • Cultivate teamwork throughout the department.

  • Analyze and negotiate contracts within area of responsibility.

  • Direct, coordinate, and/or participate in other special projects as requested by the VP of Marketing and Business Development. Develops, updates, and communicates department policies and procedures.

  • Ensure that Credit Union standards for effectiveness, quality, federal and state regulatory compliance, budget and time frames are met throughout the production of all marketing projects and print materials.

  • Comply with BSA and OFAC regulations within area of responsibility.

  • Direct, develop, monitor Live Survey Program

  • Plan and coordinate annual meetings, member informational meetings, and any special activity meetings.

  • Ensure that important Credit Union news is publicized within the industry and sponsors, through press releases, published articles and any other appropriate media and events (i.e. new products, enhancements, milestones, etc.).

  • Plan and organize the Credit Union’s involvement in charitable events and programs. Plans, budgets, and directs all Credit Union promotional activities (i.e. newsletters, statement inserts, brochures, annual reports, website, statement messages, promotions, etc.).

  • Evaluate, monitor, and report results for all marketing plans and promotional activities.

  • Coordinate, promote, and participate in all business development and public relations activities, including member educational/sales presentations, site visits, branch open house activities, etc.

  • Analyze membership data and develops target marketing strategies.

  • Assist in evaluating emerging technologies and delivery systems.

  • Communicate to staff new marketing initiatives.

  • Create a consistent and positive "brand image" within the marketplace.

  • Effectively conduct cost/benefit analysis for new marketing initiatives and campaigns.

  • Effectively utilize current technologies in marketing.

  • Analyze demographic information for select groups and identifies appropriate business opportunities and implements specialized marketing.

  • Assist in developing product mix and profitability goals.

  • Coordinate the development of long term strategic marketing plans.

  • Proficiently develop and implement new internet/e-commerce marketing initiatives.

  • Oversee and maintain the corporate website and micro sites, ensuring the accuracy of its content and relevance of the websites.

  • Oversee the Credit Union’s presence on Social Media and develops strategies to grow its fan base and engagement.


Required qualifications for this position includes:

  • 5 years solid experience in Marketing, Advertising or related field or equivalent financial institution experience

Preferred qualifications for this position includes:

  • College degree or Marketing coursework or Minimum of 3-4 years related experience in a credit union, banking or financial products environment

About Providence in Oregon

As the largest healthcare system and largest private employer in Oregon, Providence offers exceptional work environments and unparalleled career opportunities.

The Providence Experience begins each time our patients or their families have an encounter with a Providence team member and continues throughout their visit or stay. Whether you provide direct or indirect patient care, we want our patients to feel that they are in a welcoming place where they can be comfortable and free from anxiety. Our employees create the Providence Experience through simple, caring behaviors such as acknowledging and welcoming each visitor, introducing ourselves and Providence, addressing people by name, providing the duration of estimated wait times and updating frequently if timelines change, explaining situations in a way that puts patients at ease, carefully listening to their concerns, and always thanking people for trusting Providence for their healthcare needs. At Providence, our quality vision is simple,

"Providence will provide the best care and service to every person, every time."

Providence is consistently ranked among the top 100 companies to work for in Oregon. It is also home to two of our award-winning Magnet medical centers. Providence hospitals and clinics are located in numerous areas, ranging from the Columbia Gorge to the wine country to sunny southern Oregon to charming coastal communities to the urban setting of Portland. If you want a vibrant lifestyle while working with a team highly committed to the art of healing, choose from our many options in Oregon.

We offer comprehensive, best-in-class benefits to our caregivers. For more information, visit

Our Mission

As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.

About Us

Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

Schedule: Full-time

Shift: Day

Job Category: Non-Clinical Director/Executive

Location: Oregon-Milwaukie

Req ID: 302622