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Providence Program Manager, Marketing (Email) in Portland, Oregon

Description:

Providence St. Joseph Health is calling a Program Manager- Marketing (Email) to our location in Portland, OR, with potential opportunity for full time remote work.

Founded within Providence over 20 years ago, Provider Solutions & Development is a community of recruitment experts working to support and serve health care providers with heart, from residency to retirement, so you can do the same for your patients. We began 20 years ago out of a clear need to change recruitment. We’re not focused on quotas, and we don’t work on commission. With exclusive access to hundreds of positions across the nation, we offer holistic, personal career coaching that puts your needs first. We don’t just fill positions, we fulfill individuals by taking the time to help you find where you’re meant to be, both now and in the future.

Key Responsibilities:

  • As a copywriter and member of the Content Team, you will write and edit copy for a variety of channels with an emphasis on web copy

  • Develops and manages comprehensive, cross-program campaign calendar to monitor frequency of contact and progression of messaging.

  • Manage email lists and email campaigns including content development, segmentation, build email content in template, launch campaigns, track, measure and report

  • Own process for execution and on-time delivery of complex, highly dynamic email campaigns.

  • Develop and execute new email marketing initiatives especially automation, welcome series, re-engagement

  • Manage program and project teams for optimal return-on-investment, and coordinate and delegate cross-project initiatives

  • Develop and manage budget for projects and be accountable for delivering against established business goals/objectives

  • Work with other program managers to identify risks and opportunities across multiple projects within the department

  • Manage ongoing optimization of programs by designing and implementing comprehensive, measurable A/B and multivariate testing plans.

  • Monitor, track and report all e-mail marketing campaigns (including open rates, conversion etc.) and develop test campaigns to leverage new initiatives and increase conversion

  • Manages data-driven analysis and reporting of campaign and overall channel performance, including funnel performance, conversion metrics and segment analysis.

  • Performs other duties as assigned.

Qualifications:

Required qualifications for this position include:

• Bachelor’s degree in marketing, advertising, or communications

• Five (5) years’ experience in communications or marketing is required

• Three (3) years’ experience in digital marketing, specifically working to develop a consumer engagement strategy through email.

• Experience will preferably be with an integrated health care delivery system but not required.

About the department you will serve.

Provider Solutions Development ("PS D") is the national market leader for best-in-class provider recruitment services. PS D helps create healthier communities by partnering strategically with like-minded health care organizations to deliver exceptional provider recruitment consultative services steeped in innovation, collaboration setting national best practices.

For information on our comprehensive range of benefits, visit:

http://www.providenceiscalling.jobs/rewards-benefits/

Our Mission

As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.

About Us

Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

Schedule: Full-time

Shift: Day

Job Category: Project & Program Management (Non-Clinical)

Location: Oregon-Portland

Req ID: 290576

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